How to launch your product on China’s popular Xiaohongshu fashion platform

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While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola,, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Little Red Book, first came to my attention when I heard two colleagues discussing beauty products. “I’ve been looking for waterproof eyeliner for a while but I can’t find a good one. I even tried the bestsellers on a few platforms but they don’t work for me. The online reviews don’t seem very reliable,” one of them said.   “Lots of online…

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