6 things I learned marketing for startups (and early stage companies)

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The other day as I was putting new strings on my guitar, something interesting happened. As the sixth and final string slid up into tune, the other strings came alive; it’s a fairly normal occurrence called sympathetic resonance, and it made me think of the successful marketing teams that I’ve led or been on — those times when the team and marketing channels were working together in harmony, and the brand and product were resonating with consumers. This is especially important to get right quickly when you’re a startup — it’s about finding the right people with the right mindset.…

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