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The iPhone X’s notch is ugly, but it’s a great marketing tool

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When it became clear that the iPhone X’s ‘bezel-less’ design would include a huge cutout at the top, people were… divided. “Steve Jobs” would have never allowed this to happen, some Apple fans decried, while others said it’s fair compromise compared to the chunkier bottom bezels on other phones. But regardless of where you stand on the notch debate, one thing is becoming increasingly clear to me: it’s a great marketing tool. For better or worse, the notch makes the iPhone X instantly recognizable in a sea of ever-more-common “bezel-less” phones. Nerdy as I am, I’m often curious about the devices…

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