It’s almost 2018 and we still have to explain how Twitter works

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Twitter today released two new ads showcasing what it’s for and how to use it. It seems as though the ubiquitous microblogging app is having some trouble onboarding new users. The two videos, starring comedian Romesh Ranganathan as a kind of Twitter mentor, explain some of the basics of Twitter in a flippant tone that seems less tutorial and more parody in parts. In the first one, Romesh coaxes a timid potential user named Kenny G — there’s a reference millennials are sure to get — to join. There’s no explanation as to why Kenny has a number of horror puppets…

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