Facebook shows the future of media is all about UX, not original content

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Facebook recently announced the launch of a revamped video streaming service aptly called “Watch.” Despite the hype, we should be careful jumping to the conclusion Mark Zuckerberg and his Facebook behemoth have their sights set on Hollywood. The real story here is that the service promises users a more streamlined viewing experience and the ability to engage with their community of friends around the content. Ultimately, the Watch viewing experience is what’s groundbreaking, not the programming it distributes.   For modern media companies, the question has always been whether content is king or if products trump all? The right answer is unequivocally: to…

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